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Skepticism abounds on companies’ green credentials.
September 23, 2024
By: Lianna Albrizio
Associate Editor
A growing number of US consumers are losing faith in the world’s ability to save the planet, this according to new global research from Mintel. The firm’s flagship “global outlook on sustainability” report reveals a crisis in eco-confidence; the number of consumers who agree, “If we act now, we still have time to save the planet,” has declined 10 percentage points from 50% in 2021 to 40% in 2024. Globally, the number has dropped seven percentage points from 55% in 2021 to 48% in 2024 per Mint...
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